welcomes new customers with an automatic message
Active automationSegmented communication that highlights the luxury of fresh caviar
Pesca shop Kaviar Kaufen uses automations and segmentation to improve the experience and efficiency of selling gourmet caviar.
Summary: Reduced manual work, improved customer experience, more effective and organized communication, and keeping customers informed and engaged.
A feature connected to the customer's real workflow.
Pesca Production GmbH & Co.kg is a German company that produces and markets fresh caviar from salmon, sturgeon and other gourmet delicacies, focusing on discerning consumers and clients in the gourmet segment. Improve communication with customers, increase operational efficiency and create a personalized experience that showcases the premium product.
Use automations set up to welcome new customers, confirm orders, notify about cancellations, and remind about pending payments. Tag-based segmentation to send specific messages to different audiences, avoiding generic communication.
01
recepção automática de novos clientes
02
automatic order confirmation
03
cancellation alerts for fast support
04
pending payment reminders
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized, efficient communication for a demanding audience, avoiding spam and keeping customers informed about their orders and payment status. Implement welcome automations, order confirmation, cancellation and payment reminder flows, combined with detailed segmentation for targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Completed: recurring use
Recent use: Order Paid: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for different order stages
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
relevant messages showcase premium products
e-commerce integration simplifies order and customer management
Evaluate activating additional automations, such as first-purchase incentives and shipping updates, to increase customer engagement and satisfaction.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.