automatically welcome new customers with message
Active automationSegmented communication and automations that keep customers informed and engaged
Liquida Moda E Oferta uses automations and segmentation to improve communication and customer experience.
Summary: Reduce manual work in communication, increase customer engagement through relevant messages, keep customers informed about their orders, and create a communication cadence that helps recover opportunities and build customer loyalty.
A feature connected to the client's real routine.
Liquida Moda E Oferta is an online fashion store in Canoas that offers men's, women's, and family clothing, focusing on streetwear hoodies, jackets, jeans, and other urban pieces, mainly operating in Rio Grande do Sul with fast delivery. Improve customer experience through automated and segmented communication, keeping customers informed about their orders and engaged with the brand.
Use automations to send welcome messages to new customers, automatically confirm approved orders, and provide updates on shipping and tracking, besides audience segmentation to avoid generic communication and spam.
01
Mantém clientes informados sobre pedidos e envios
02
Greet new customers with automated messages
03
Evita comunicação genérica e spam com segmentação
04
Reduces manual work in communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, and keep the customer informed throughout the purchasing and delivery process. Implement message automations for welcome, order confirmation, and shipping updates, combined with tag-based audience segmentation for targeted and relevant campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for greetings, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Send personalized messages to different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with Wix platform for data and process synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents brand wear from generic messages
Automação reduz esforço manual e agiliza comunicação
Keeping customers informed increases trust and satisfaction
Campanhas direcionadas geram maior engajamento
Expand audience segmentation for specific promotional campaigns, implement incentive messages for reorders and product reviews to strengthen relationships and increase customer loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.