automatically welcome new customers with message
Active automationAutomation and segmentation to improve the customer experience in electronics
Yes-dar Servicios Y Soluc uses automation and segmentation for efficient and personalized communication in the electronics and computing segment.
Summary: Reduction of manual work in communication, improvement in campaign organization by segments, keeping customers informed about their orders and shipments, and creating a contact cadence that avoids spam and increases proximity with the audience.
A feature connected to the client's real routine.
Yes-dar Servicios Y Soluc operates in the sale of electronics, accessories for televisions, computers, and peripherals, serving consumers, technicians, and repairers in Colombia, with a Wix platform website that offers a wide catalog of electronic products and parts. Improve communication with customers through automated and segmented messages, avoiding spam and generic messages, as well as keeping customers informed about their orders and shipments.
Use of automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking. Segmentation of audiences by tags for targeted campaigns according to customer profile and behavior.
01
Message automation to reduce manual work
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Segmentation to avoid generic communication and spam
03
Keeping the customer informed about orders and shipments
04
Organization of campaigns by specific segments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a diverse audience of consumers and technicians, avoiding generic messages and keeping customers updated on their orders in a competitive electronics and IT segment. Configuration of automations for essential messages (welcome, order confirmation, shipping update) and use of segmentation by tags to send specific campaigns, ensuring relevance and a better customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages, confirmations, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Messages are directed to audiences such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integração com plataforma Wix para sincronização de dados e pedidos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves message relevance and avoids spam
Automation facilitates communication and keeps the customer informed
Integration with e-commerce platform is essential for updated data
Personalized communication strengthens the relationship with the customer
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new support features and personalized messages for at-risk or inactive customers.
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