welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient fashion communication
Mishqan uses automations and segmentation to engage customers with personalized messages and maintain the communication flow.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, organizes campaigns by segment, and reduces the marketing team’s manual work.
A feature connected to the customer's real workflow.
Mishqan is an online fashion store offering clothing and accessories focused on style and personal identity, primarily serving young adults interested in fashion and individual expression. Improve customer relationships through personalized communication, keep customers informed about orders and shipments, and avoid generic messages or spam.
Use automations for welcome messages, order confirmation and shipping updates, plus targeted mass campaigns segmented by tags that identify audiences such as new customers, at-risk customers, inactive users and recent buyers.
01
Personalized communication
02
Redução de trabalho manual
03
Improved customer engagement
04
Automatic updates on orders and shipments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam and keeping customers consistently updated on their orders. Implement welcome, order confirmation, and shipping update automations, combined with segmented mass campaigns that use tags to organize audiences and target messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automação de mensagens para boas-vindas, confirmação e envio
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação de público por etiquetas para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending segmented mass messages to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation increases campaign relevance
Automação melhora eficiência operacional
Comunicação personalizada fortalece relacionamento
Avoiding spam is essential to maintain customer trust
Expand the use of segmentation to include repurchase and review campaigns, as well as integrate new features for customer support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.