welcomes new customers with an automatic message
Active automationEffective automation for customer engagement and recovery in the nautical market
Motor Pantaneiro uses automations and segmentation to improve communication and sales in the marine engine market.
Summary: Reduce manual work with automated communication, increase engagement and recover sales opportunities, while keeping customers informed about their orders and payment status.
A feature connected to the customer's real workflow.
Motor Pantaneiro has been operating in the marine market for over 32 years, offering outboard motors, long-tail drives and accessories for small boats, serving boat owners, fishermen and water sports enthusiasts. Improve customer relationships, increase sales conversion and reduce cart abandonment through automated, segmented communication.
Implementation of automations configured to welcome new customers, recover abandoned carts, encourage first purchases, confirm orders, update shipments, remind about pending payments, and notify about cancellations. Tag-based segmentation enables targeted messaging to specific audiences, avoiding spam and generic communication.
01
recuperação de carrinhos abandonados
02
automated onboarding of new customers
03
confirmação e atualização automática de pedidos
04
lembrete de pagamento pendente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a specialized market, avoiding generic communication that can cause disinterest or lost sales opportunities. Configure WPP Marketing automations to cover critical stages of the customer journey and use segmentation to send targeted messages to groups such as new customers, at-risk customers, recent buyers, and top customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automation · with mediakeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Cart Created: one-time use
Recent use: Welcome: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic messages at strategic moments in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences and personalize campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
customers receive specific messages according to their profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce mantém dados sincronizados
This step keeps service, sales, campaign or support connected to the conversation history.
05
messages range from welcome to after-sales and support
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância das mensagens
automação reduz esforço manual e mantém clientes informados
complete coverage of the customer journey maximizes sales opportunities
e-commerce integration makes order management and updates easier
Explore targeted mass campaigns to amplify the reach of special offers and promotions, and integrate new features for product support and evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.