welcomes new customers with an automatic message
Active automation · with mediaSegmented communication that keeps customers informed and engaged
Kiki Market uses automations and targeted campaigns to improve customer communication and experience.
Summary: Reduction of manual work in communication, improved customer relationships through relevant and timely messages, keeping customers informed about their orders and deliveries, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Kiki Market is an Argentine company specializing in online sales of a variety of food products and sports supplements, serving consumers with different nutritional needs and special diets. It operates through an integrated e-commerce platform, aiming to optimize communication and customer relationships. It seeks to improve the customer experience through automated and segmented communication, ensuring relevant and timely messages for different profiles, while keeping customers informed about their orders and deliveries.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates about shipping and tracking. At the same time, run mass campaigns with tag-based segmentation that identify audiences such as new customers, at-risk, inactive, recent buyers, and best customers, avoiding generic communication or spam.
01
Message automation to reduce manual work
02
Segmented communication to avoid spam and increase relevance
03
Automatic customer updates on order and shipping status
04
Personalized welcome for new customers
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication in a competitive market by avoiding generic messages that may be perceived as spam, while keeping customers automatically informed about their orders and deliveries. Implement automations for key messages across the purchase cycle and use segmented campaigns to target specific audiences, using tags to organize segments and create repurchase and engagement cadences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Welcome automation to greet new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
06
Mass campaigns segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Sending targeted messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and spam
Automation improves the customer experience and reduces operational effort
Integração com plataforma de e-commerce facilita o fluxo de informações
Timely messages keep customers informed and engaged
Expand the use of automations to include messages encouraging repurchases and reviews, and explore additional integrations that can further enhance personalization and customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.