automatically welcome new customers with message
Active automation · with mediumSegmented communication keeps customers informed and engaged
Kiki Market uses automations and targeted campaigns to improve communication and customer experience.
Summary: Reduce manual work in communication, improve relationships with customers through relevant and timely messages, maintain informed customers regarding orders and deliveries, and organize campaigns efficiently by segment.
A feature connected to the client's real routine.
Kiki Market is an Argentine company specializing in the online sale of various foods and sports supplements, serving consumers with different nutritional needs and special diets. It operates through an integrated e-commerce platform, aiming to optimize communication and customer relationships. Improve customer experience through automated and segmented communication, ensuring relevant and timely messages for different profiles, as well as keeping customers informed about their orders and deliveries.
Uses automations to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking. Additionally, it runs mass campaigns with segmentation based on tags identifying audiences such as new, at-risk, inactive, recent buyers, and best customers, avoiding generic communication or spam.
01
Message automation to reduce manual work
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Segmented communication to avoid spam and increase relevance
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Automatic customer updates on order and shipping status
04
Personalized reception for new customers
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication in a competitive market, avoiding sending generic messages that could be perceived as spam, as well as automatically informing customers about their orders and deliveries. Implements automations for key buying cycle messages and uses segmented campaigns to target specific audiences with tags to organize segments and create re-purchase and engagement cycles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Welcome automation to greet new customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Mass campaigns segmented by audience tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Sending specific messages to different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and spam
Automation enhances customer experience and reduces operational effort
Integração com plataforma de e-commerce facilita o fluxo de informações
Timely messages keep customers informed and engaged
Expand the use of automations to include re-purchase encouragement and review messages, as well as explore additional integrations to further enrich personalization and customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.