welcomes new customers with an automatic message
Active automation · with mediaAutomated engagement for specialized medical training
IBMF Cursos uses automations to welcome and motivate healthcare professionals, enhancing engagement in its specialized courses.
Summary: Reduced manual work in communication, increased initial customer engagement, and maintenance of an active, segmented relationship with the target audience.
A feature connected to the customer's real workflow.
IBMF Cursos is a pioneer in Brazil in teaching the Minimally Invasive Orthognathic Surgery technique, offering hands-on courses and educational programs for medical professionals, focused on specialized and continuous technical training. Welcome new customers with automated messages and encourage the first purchase to increase engagement and convert course prospects.
Automatic messages are sent to new customers to welcome them and to prospects to encourage their first purchase, maintaining personalized and relevant communication.
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Automatically greets new customers
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Encourage the first purchase
03
Keeps personalized communication
04
Reduz trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for healthcare professionals interested in specialized courses, without overloading them with generic or irrelevant messages. Implement welcome automations and incentives for first purchases via WPP Marketing, integrated with the Wix platform, to keep clients informed and engaged.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automation · with mediaHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automated message encourages first purchase after showing interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmented communication to stay relevant
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation makes initial engagement effortless, with no manual work
Segmented communication is essential for specialized audiences
Integration with digital platforms is essential for efficiency
Personalized messages increase perceived value
Explore advanced targeting for future campaigns by expanding the use of segmented mass-messaging features and integrating reviews and support to strengthen the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.