automatically welcome new customers with message
Active automationSegmented communication that values the customer experience Marikosama
Marikosama uses automation and segmentation to enhance communication and build customer loyalty in Japanese cuisine.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, keeping the customer informed throughout the purchase and delivery process, and creating a contact cadence that promotes loyalty.
A feature connected to the client's real routine.
Marikosama Omakase is a restaurant specialized in Japanese cuisine that offers bar experiences, à la carte kitchen, sushi delivery, in-person courses, and the sale of selected products, focusing on product, technique, and seasonality. Improve communication with customers, keep consumers informed about their orders and deliveries, and create a personalized and segmented relationship to increase loyalty.
Use of automations to send automatic welcome messages, order confirmations, and shipping updates, combined with segmentation by tags to send specific campaigns to different audiences, avoiding generic communication or spam.
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Recepção automatizada para novos clientes
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Confirmação automática de pedidos
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Shipping update and tracking
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding generic messages and reducing manual work in contact and campaign management. Implementation of automations configured to welcome new customers, confirm orders, and update shipping status, combined with segmentation by tags for targeted campaigns, keeping the customer informed and engaged.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages at key moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags allows sending specific campaigns to different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform ensures real-time order updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Avoids generic communication and spam by focusing on segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic messages and increase relevance
Automation reduces manual effort and improves customer experience
Transparent communication during the purchase process builds greater trust
Integrating systems facilitates management and tracking of interactions
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new support features to further enhance the customer experience.
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