Broto e Flor improves communication with segmentation and mass campaigns

Broto e Flor uses segmentation and mass messaging for effective communication with baby fashion customers.

Babies & Maternity Mass campaigns Segmentation Personalized communication Nuvemshop Mass messages

Summary: Helps keep customers informed with relevant messages, organizes campaigns by segment, and prevents sending generic communications, contributing to higher engagement and operational efficiency.

A feature connected to the customer's real workflow.

Broto e Flor offers delicate, comfortable baby fashion for newborns, girls and boys, with special clothing for gifts and layette, serving parents, families with babies and people looking for baby gifts. The e‑commerce is built on the Nuvemshop platform and offers free shipping for purchases above a certain value. Improve communication with customers by avoiding generic messages or spam, sending segmented campaigns to specific audiences such as new customers, at‑risk customers, inactive customers, recent buyers and best customers.

Use of tags to segment the audience and send mass messages targeted to each segment, ensuring personalized and relevant communication for each customer group.

01 Avoid generic communication and spam

02 Mantém clientes informados com mensagens relevantes

03 Organize campaigns by specific segments

04 Makes e-commerce management easier via integration

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid generic communication and spam by keeping customers informed and engaged with campaigns relevant to each profile, and organize campaigns efficiently for different segments. Implement mass campaigns with segmentation via WPP Marketing, using tags to separate audiences and send targeted messages according to the customer profile, improving communication relevance.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Audience segmentation by tags Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Targeted bulk messaging This step keeps service, sales, campaign or support connected to the conversation history.

Personalized communication for each segment This step keeps service, sales, campaign or support connected to the conversation history.

Occasional use to avoid message overload This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential for effective communication

Targeted messages increase engagement

Avoiding spam improves brand perception

E-commerce integration streamlines operations

Enable additional automations, such as abandoned cart recovery, and expand the use of segmentation for new campaigns to enhance personalization and customer relationships.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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