welcomes new customers with an automatic message
Active automation · with mediaSegmented communication and automations that enhance the customer experience
Bonnie's Deli uses automations and segmentation to improve communication and order management.
Summary: Helps keep customers informed, improves onboarding for new users, reduces manual work in payment management, and organizes campaigns by specific segments to ensure more relevant communication.
A feature connected to the customer's real workflow.
Bonnie's Deli is a delicatessen offering a gourmet selection of oils, cheeses, charcuterie, chocolates and local and international wines, with delivery service in Koh Lanta. The target audience is residents and tourists who love gourmet cuisine. Improve communication with customers, welcome new users, remind about pending payments and avoid generic messages through segmentation.
Active automation of welcome messages for new customers and reminders for pending payments. Use of tag-based segmentation to send specific campaigns to distinct audiences, avoiding spam and increasing message relevance.
01
automated onboarding of new customers
02
automatic reminder for pending payments
03
comunicação segmentada e personalizada
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for diverse customers, keeping them informed without generating spam, and manage the flow of orders and payments automatically. Implement welcome automations and pending payment reminders combined with tag-based segmentation for targeted campaigns, integrated with the Wix e-commerce system.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
system reminds customers about pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation improves operational efficiency
Personalized messages increase relevance and engagement
e-commerce integration simplifies order and customer management
Expand use of automations for abandoned cart recovery and order confirmation, and intensify targeted campaigns for different customer profiles.
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