automatically welcome new customers with message
Active automationSegmented communication that values the customer and promotes health
Gratidao Produtos Naturais uses automation and segmentation to improve the customer experience and strengthen sales.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates a repurchase cadence with personalized messages.
A feature connected to the client's real routine.
Online store focused on natural supplements for healthy weight loss, including appetite inhibitors, slimming products, and diuretic teas, aiming to offer a personalized shopping experience and efficient communication with its customers. Keep customers informed, strengthen relationships, and increase operational efficiency through automated and segmented messages.
Use of automations for greetings, order confirmation, and shipping updates, combined with audience segmentation by tags to avoid generic communication and spam, sending specific messages to groups such as new customers, at-risk customers, and recent buyers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented communication to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic messages and spam in a competitive market, keeping the customer informed and engaged throughout the entire purchase journey. Implementation of WPP Marketing automations to welcome new customers, confirm orders, and update shipping status, coupled with efficient segmentation that enables targeted and relevant campaign delivery.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Message automation for key stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags to send specific messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Use of WhatsApp for direct sales with free shipping discounts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping the customer informed improves experience and loyalty
Direct channels like WhatsApp enhance sales and relationships
Expand the use of segmentation for specific promotional campaigns, explore new automations for evaluation and support, and continue improving the customer experience with even more personalized messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.