recover customers who started a purchase but didn’t finish
Configured time: 60Segmented communications and automations that strengthen customer relationships — Kiaora
Kiaora uses automations and segmented campaigns to enhance the shopping experience and build customer loyalty.
Summary: Reduction of manual work, better organization of campaigns by segment, keeping the customer informed, and creating an efficient cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
Kiaora is an Argentine online store that sells bags, wallets, footwear and fashion accessories, offering free shipping and online payment. Its target audience is fashion-minded consumers looking to buy quality products online. Improve the shopping experience, increase conversion and retain customers through automations and targeted campaigns, avoiding generic communications and spam.
Automations are used to recover abandoned carts, notify about shipping updates, remind about pending payments, and confirm orders. Mass campaigns are sent to audiences segmented by tags, such as new customers, inactive customers, at‑risk customers, and recent buyers, ensuring relevant messages.
01
Recovery of sales opportunities
02
Redução do trabalho manual
03
Personalized and segmented communication
04
Customer maintenance informed about orders
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spamming while keeping the customer informed and engaged throughout the entire purchase process, from cart abandonment to repurchase. Implement automations for cart recovery, shipping updates, payment reminders and order confirmation, as well as segmented campaigns using tags that organize audiences and personalize messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: one-time use
Recent use: Order Shipping: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
04
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
05
Automatic reminder for pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
06
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
07
Mass campaigns segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentação evita spam e aumenta relevância das mensagens
Automation reduces manual work and speeds up communication
Manter o cliente informado melhora a experiência de compra
Audience-organized campaigns increase engagement
Further enhance targeting for personalized campaigns and explore new automations for support and post-sale evaluation, deepening customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.