asks for a review after the purchase experience
Configured time: 10Segmented communication that enhances women's comfort and style
OMM uses automations and segmentation to engage women's fashion customers with relevant messages.
Summary: Reduced manual work with automated communication, better-informed customers about their orders, recovery of sales opportunities, and creation of a repurchase cadence based on segmented, relevant messages.
A feature connected to the customer's real workflow.
OMM is an Argentine brand offering women's shoes, clothing and accessories focused on comfort and style. It operates via ecommerce on the Nuvemshop platform and seeks to strengthen relationships with its customers through relevant, personalized communication. Keep customers informed about orders and shipments, recover sales opportunities from abandoned carts, request reviews and avoid generic messaging, promoting segmented engagement.
OMM uses automations configured for order confirmation, shipping updates, abandoned cart recovery and post-purchase review requests. Campaigns are segmented by tags for distinct audiences, avoiding spam and generic messages.
01
recovers sales opportunities with abandoned carts
02
keeps customers informed about order and shipping status
03
request post-purchase review to improve experience
04
evita comunicação genérica com segmentação por etiquetas
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, keeping customers informed and engaged in a competitive women's fashion segment, while recovering lost sales from abandoned carts. Implement WPP Marketing automations for order confirmation, shipping update, cart recovery and review request, combined with tagging-based segmentation to target specific messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation automatically confirms approved orders
The company quickly understands where WhatsApp fits into the journey.
02
sends shipping and tracking updates to the customer
This step keeps service, sales, campaign or support connected to the conversation history.
03
recover customers who abandoned cart with messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
requests a review after purchase experience
This step keeps service, sales, campaign or support connected to the conversation history.
05
segments audiences with tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and increases message relevance
automation reduces manual effort and speeds up communication
Keeping customers informed improves experience and loyalty
cart recovery is essential for lost sales
Explore new targeting and campaigns for at-risk audiences and top customers, and integrate automated support to enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.