Segmented communication and automations that strengthen relationships with fitness customers

Contt.s Fitness Wear uses automations and segmentation to engage customers with personalized messages.

Sports & Fitness Automação Segmentation Personalized campaigns Recuperação de carrinho Repurchase

Summary: Improves campaign organization by segment, reduces manual work in communications, recovers sales opportunities such as abandoned carts and pending payments, and keeps customers informed and engaged with personalized messages.

A feature connected to the customer's real workflow.

Online store specializing in fitness fashion, offering leggings, tops, shorts, jumpsuits and athletic sets, focused on customers who exercise and women interested in fitness fashion. Operates on an e-commerce platform integrated with Nuvemshop and offers benefits such as free shipping and discounts via PIX. Engage customers at different stages of the purchase journey, increase sales conversion, recover abandoned carts and encourage repeat purchases with segmented and automated communication.

Use of automations configured for welcome messages, abandoned cart recovery, first-purchase incentives, order confirmation, shipping updates, pending payment, review requests and repurchase with coupon. Campaigns are segmented by tags that identify audiences such as new customers, at-risk customers, recent buyers and best customers, avoiding generic communication or spam.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 creates repurchase cadence

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant, personalized communication with different customer profiles to avoid generic messages and improve engagement, while recovering sales opportunities such as abandoned carts and pending payments. Implement various automations via WPP Marketing, combined with tag-based segmentation to send specific messages to distinct audiences, ensuring appropriate communication at each stage of the customer journey and encouraging repeat purchases.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Solicitacao de avaliacao Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Payment pending Confirmacao de pedido

Welcome for new customers

welcomes new customers with an automatic message

Active automation · with media

Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60 · with media

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 7

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

message automation for welcomes and first-purchase incentives The company quickly understands where WhatsApp fits into the journey.

abandoned cart recovery with automated messages This step keeps service, sales, campaign or support connected to the conversation history.

order confirmation and updates via messages This step keeps service, sales, campaign or support connected to the conversation history.

label-based segmentation for targeted sending This step keeps service, sales, campaign or support connected to the conversation history.

request for review after purchase This step keeps service, sales, campaign or support connected to the conversation history.

repurchase incentive with personalized coupon This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to avoid spam and increase engagement

automation reduces manual work and improves the customer experience

Keeping customers informed builds trust and loyalty

customized campaigns increase communication effectiveness

Expand the use of segmentation to new customer profiles, test new automations for support and after-sales, and explore targeted mass campaigns to broaden reach without losing personalization.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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