Segmented communication and automations that strengthen relationships with fitness customers

Contt.s Fitness Wear uses automations and segmentation to engage customers with personalized messages.

Sport and fitness Automação Segmentation Personalized campaigns Recuperação de carrinho Repurchase

Summary: Improvement in campaign organization by segment, reduction of manual work in communication, recovery of sales opportunities such as abandoned carts and pending payments, besides keeping customers informed and engaged with personalized messages.

A feature connected to the client's real routine.

Online store specializing in fitness fashion, offering leggings, tops, shorts, jumpsuits, and sports sets, targeting people who practice physical activities and women interested in fitness fashion. Operates on an e-commerce platform with integration to Nuvemshop and offers benefits like free shipping and discounts via PIX. Engage customers at different stages of the shopping journey, increase sales conversion, recover abandoned carts, and encourage repurchase through segmented and automated communication.

Use of automations configured for welcome messages, cart abandonment recovery, first purchase incentive, order confirmation, shipping updates, pending payments, review requests, and repurchase with coupons. Campaigns are segmented by tags identifying audiences such as new customers, at-risk customers, recent buyers, and best customers, avoiding generic communication or spam.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 creates a re-purchase cadence

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant and personalized communication with different customer profiles to prevent generic messages and improve engagement, besides recovering sales opportunities like abandoned carts and pending payments. Implementation of diverse automations via WPP Marketing, combined with tag-based segmentation to send specific messages to distinct audiences, ensuring appropriate communication at each stage of the customer journey and stimulating repurchase.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment Confirmacao de pedido

Welcome for new clients

automatically welcome new customers with message

Active automation · with medium

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60 · with medium

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

automation for welcome messages and first purchase incentives The company quickly understands where WhatsApp fits into the journey.

recovery of abandoned carts with automatic messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

order confirmation and updates via messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

tag-based segmentation for targeted sending The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

review request after purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

re-purchase incentive with personalized coupon The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentation is essential to avoid spam and increase engagement

automation reduces manual work and improves customer experience

keeping customers informed builds trust and loyalty

personalized campaigns increase communication effectiveness

Expand segmentation use to new customer profiles, test new automations for support and post-sale, and explore targeted mass campaigns to broaden reach without losing personalization.

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