keeps the customer informed about shipping and tracking
Active automationSegmented communication that keeps customers informed and engaged
Belashape uses automations and segmentation to inform customers about orders and shipping, avoiding generic messages.
Summary: Reduced manual work in customer communication, greater transparency in the purchasing process, improved order and shipping tracking, and avoidance of spam through segmented, relevant messages.
A feature connected to the customer's real workflow.
Belashape offers products focused on aesthetic results and personal care, with an emphasis on health, wellness and supplements, serving consumers seeking health and beauty. Keep customers informed about order and shipment status, and automatically confirm approved orders, ensuring a transparent and reliable shopping experience.
Active automation for order confirmation and shipping updates, integrated with the e-commerce platform, with tag-based segmentation to direct specific messages to different audiences, avoiding generic communication or spam.
01
mantém clientes informados sobre pedidos e envios
02
reduz trabalho manual na comunicação
03
avoid generic messages and spam
04
improves the shopping experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure Belashape customers receive accurate, timely information about their orders and shipments, avoiding generic messages and increasing satisfaction without overloading the team manually. Implement WPP Marketing’s order confirmation and shipping update automations, with tag-based segmentation for targeted, effective communication, integrated with the Nuvemshop platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
integration with e-commerce platform for automation
The company quickly understands where WhatsApp fits into the journey.
02
automatic order confirmation sending
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping update and tracking notification
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
targeted messages based on customer profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
transactional automation increases operational efficiency
segmentation avoids generic communication and improves engagement
e-commerce integration is essential for real-time updates
keeping customers informed contributes to satisfaction and trust
Evaluate activating new automations such as welcome messages for new customers and explore targeted campaigns to increase repurchases and customer engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.