reminds customers about orders not yet paid
Active automationSegmented communication and automation for portfolio and document wallet
Actual Couros uses automation and segmentation to improve communication and sales of wallets and document holders.
Summary: Helps recover payment opportunities, reduces manual work with automated reminders, keeps customers informed in a segmented and organized way—avoiding generic communication and strengthening relationships.
A feature connected to the customer's real workflow.
Company from Belo Horizonte that manufactures document holders, badge holders, everyday wallets and passport holders, serving public and private institutions, operating since 1996 in the leather bags and accessories segment. Improve communication with customers by reminding them about pending payments and avoiding generic messages to increase operational efficiency and customer relationships.
Use automation to send messages about pending payments and run targeted mass campaigns segmented by tags for different audiences, such as new customers, at-risk, inactive, and recent buyers, while avoiding spam and generic communication.
01
Recovery of pending payments
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Melhora no relacionamento com clientes
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers are reminded about pending payments and maintain efficient communication without sending generic messages or spam, respecting the diversity of audiences served. Implement message automation for pending payments and run segmented campaigns via WPP Marketing, using tags to separate audiences and personalize communication according to the customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends pending payment reminders
This step keeps service, sales, campaign or support connected to the conversation history.
04
Bulk campaigns are segmented by tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mensagens direcionadas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves communication efficiency
Automation reduces manual effort and prevents oversights
Avoiding generic messages increases customer satisfaction
Integração com e-commerce é fundamental para dados precisos
Expand the use of segmentation to other repurchase and review campaigns, and explore additional integrations for order support and tracking.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.