Keep the customer informed about shipping and tracking
Active automationDimple Store enhances customer relationships through automation and segmentation
Household goods store uses automation to update customers and segmentation to prevent spam.
Summary: Reduction of manual work in communication, greater customer satisfaction by receiving relevant information, and efficient organization of campaigns by segmented audience.
A feature connected to the client's real routine.
Dimple Store is a Brazilian online store that offers mugs, cups, bottles, keychains, coasters, and caps, focused on household utilities and gifts for end consumers. Keeping customers informed about order status and avoiding generic communication through segmented campaigns.
Active automation for shipping updates that keeps the customer informed about tracking and order status; use of segmentation by tags to separate audiences and target specific campaigns.
01
mantem clientes informados sobre envio e rastreamento
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduz trabalho manual na comunicação
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive updated information about their orders without overwhelming them with irrelevant messages or spam. Implementation of shipping update automation to keep the customer informed and use of segmentation to organize targeted campaigns, avoiding generic communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends automatic updates about shipping and tracking
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation uses tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are targeted to specific audiences avoiding irrelevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation improves the customer experience with timely information
segmentation prevents brand wear from excessive generic messages
campaign organization facilitates management and increases relevance
Expand the use of automations for abandoned cart messages and re-purchase strategies, as well as further enhance segmentation to increase engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.