notifies customers about cancellations and opens the way for support
Active automationAutomation and segmentation for a personalized plus-size fashion experience
Wonder Size uses automations and segmentation to inform customers and personalize communication in tech-enabled plus-size fashion.
Summary: Reduction of manual work in communication, increased customer satisfaction through clear and personalized information, and organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Wonder Size is an online store specializing in tech-forward plus-size fashion that produces garments on demand, focusing on comfort and customization for plus-size women seeking tailored, technology-enhanced clothing. Keep customers informed about order and payment status, and avoid generic communication by sending segmented messages to specific audiences.
Message automation for order confirmation, pending payment, shipping update and order cancellation, combined with audience segmentation by tags for targeted campaigns.
01
Keeps customers informed about orders and payments
02
Avoid generic communication and spam
03
Organize campaigns by specific segments
04
Reduces manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a tech-savvy plus-size fashion audience, avoiding generic messages and keeping customers informed throughout the on-demand production and purchase process. Implement automations that cover the entire order lifecycle and audience segmentation for campaigns, ensuring relevant and timely messages, with integration to the store's Wix system.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automation · with mediaSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for order confirmation, payment, shipping and cancellation
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Personalized communication respecting made-to-order production
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita desgaste com mensagens genéricas
Automation makes it easier to follow up with customers at every stage
Clear communication increases customer satisfaction and trust
On-demand production requires special care when informing the customer
Expand the use of segmentation for repurchase and review campaigns, and also explore new automations for support and loyalty.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.