welcomes new customers with an automatic message
Active automationSegmented communication that keeps dental professionals engaged
Dental Só Para Doutores uses automations and segmentation to optimize communication with dentists and clinics.
Summary: Reduced manual work, increased communication efficiency, recovery of sales opportunities, and keeping the customer informed and engaged throughout the entire purchase journey.
A feature connected to the customer's real workflow.
Online store specialized in dental supplies with technical curation, serving dentists, dental professionals and dental clinics, offering original products recommended by professors. Improve customer relationships, increase sales conversion and ensure post-purchase satisfaction through segmented and automated communication.
Use automations to send welcome messages, abandoned cart recovery, order confirmation, shipping updates and review requests, segmenting audiences to avoid generic communication and spam.
01
Automatic onboarding of new customers
02
Abandoned cart recovery
03
Confirmação automática de pedidos
04
Shipping update and tracking
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages and reducing manual work in relationship management. Implement WPP Marketing automations with segmentation by tags that classify audiences, ensuring targeted messages according to the customer's stage in the sales funnel and shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 15recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediaautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Abandoned: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation configured for different moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to classify audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to segmented audiences such as new customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with Wix platform for data and process synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual work and improves the customer experience
Keeping customers informed throughout the process strengthens trust and loyalty
E-commerce integration simplifies automation management
Expand the use of segmentation for personalized mass campaigns, explore new automations to encourage repeat purchases, and enhance customer behavior analysis for even more targeted actions.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.