automatically welcome new customers with message
Active automationSegmented communication that values original design and keeps customers informed
Bibelô Designer uses automation and segmentation to engage customers with personalized messages and order updates.
Summary: Bibelô Designer managed to organize its communication campaigns, keep customers informed throughout the purchasing process, and create a relationship cadence that values original design, in addition to reducing the team's manual effort.
A feature connected to the client's real routine.
Bibelô Designer is a Brazilian brand that creates and markets original products for home decoration and utilities, focused on consumers seeking exclusive pieces to beautify and organize domestic environments. Keeping the customer informed, creating a personalized experience, and strengthening the relationship through automated and segmented messages.
Use of automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Segmentation by tags to send specific communications to different audiences, avoiding generic messages or spam.
01
reduces manual work
02
mantem clientes informados
03
Avoids generic communication
04
values the customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensuring that communication with customers was personalized and efficient, avoiding generic messages that could harm the consumer experience and the image of the original brand. Implementation of message automations aligned with strategic segmentation by tags, enabling the sending of relevant content and important updates to different customer groups.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualização de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by labels for different audiences.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents spam and improves message relevance
automation reduces manual effort and increases efficiency
comunicação personalizada fortalece o relacionamento com clientes
integrating platforms facilitates campaign management
Expand the use of segmentation to include re-purchase and review campaigns, as well as integrate new features that can enhance customer support and engagement.
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