Segmented communication for slingbag customers in Argentina

Slingbag.ar uses segmentation and bulk campaigns to engage specific audiences, avoiding generic messages.

Bags and suitcases Mass campaigns Segmentation Engajamento Fidelização WPP Marketing

Summary: Helps recover opportunities, reduces manual work, keeps customers informed, and organizes campaigns by segment, creating an effective repurchase cadence.

A feature connected to the client's real routine.

Argentine brand specializing in slingbags, with online sales and shipping nationwide, focused on young, urban audiences interested in fashion and practical accessories. Keep customers informed, engaged, and stimulate repurchase through segmented and relevant communication.

Use of tags to segment audiences such as new customers, at-risk customers, inactive customers, recent buyers, and best customers, avoiding generic communication or spam.

01 comunicação personalizada

02 avoids spam

03 segmented engagement

04 facilitates repurchase

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid generic communication and spam, keeping customers engaged and encouraging repurchase in a competitive fashion market. Implementation of segmented mass campaigns via WPP Marketing, using tags to send specific messages to different customer groups.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

tag segmentation Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

envio de campanhas em massa para públicos específicos Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

integração com ecommerce para dados atualizados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

strategic and targeted use of messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation increases message relevance

avoiding generic communication improves engagement

integration with e-commerce facilitates campaign management

segmented campaigns help recover customers

Expand the use of automations to complement mass campaigns and further optimize customer engagement and loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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