automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Natural uses automation and segmentation to improve communication and experience in children's fashion.
Summary: A Natural managed to organize its campaigns by segment, keep customers informed throughout the entire purchase process, and reduce the manual effort of the team, strengthening the relationship with the children's audience and their families.
A feature connected to the client's real routine.
Natural is a brand specialized in fashion for babies and children that offers a variety of children's clothing with nationwide shipping. Focused on families with young children, the brand aims to create a differentiated and efficient shopping experience. Improve communication with customers by keeping them informed about their orders and shipments, as well as creating targeted campaigns to avoid generic messages and spam.
Uses automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and shipping updates with tracking. Segmentation is done by tags that classify audiences for specific campaigns.
01
Reducing manual work with automations
02
Comunicação personalizada por segmento
03
Customers always informed about orders and shipments
04
Evita envio de mensagens genéricas e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with different customer groups without overloading the team with manual tasks, as well as avoiding sending generic messages that can be perceived as spam. Implementation of automations for key messages and advanced audience segmentation via WPP Marketing, enabling targeted campaigns and automatic communication about orders and shipments.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages for new clients
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Continuous shipping updates with tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag segmentation for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending targeted messages to segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual effort and speeds up service
Keeping the customer informed strengthens trust in the brand
Organized campaigns by audience increase relevance
Expand the use of segmentation to include re-purchase and review campaigns, as well as integrating new automated support features to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
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