notifies customers about cancellations and opens the way for support
Active automationSegmented communication and automations that keep customers informed and streamline processes
Nancco Imports uses automations and segmentation to improve communication and operations during renovation.
Summary: Reduction of manual work in communication, customers better informed about their orders, campaigns organized by segments, and maintenance of repurchase cadence even during website renovation.
A feature connected to the customer's real workflow.
Nancco Imports is a marketplace undergoing renovation that sells a variety of imported goods to a general audience interested in imported products. The site is under maintenance and detailed information is not available, but the company aims to maintain efficient and organized communication with its customers. Ensure customers receive clear, automated updates about their orders, avoid generic messages and spam, and structure segmented campaigns for different customer profiles.
Use of automations configured for order confirmation, shipping updates and order cancellation, as well as audience segmentation via tags to target specific messages, avoiding mass and generic communication.
01
Keeps customers informed about order status
02
Avoid generic communication and spam
03
Organize campaigns by segments
04
Reduces manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, organized communication during the website renovation period by avoiding generic messages and ensuring customers are always updated on their orders. Set up automations for essential transactional messages and use segmentation to send targeted campaigns to specific audiences—such as new, inactive, or at‑risk customers—avoiding spam and improving the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação envia confirmação automática de pedidos aprovados
The company quickly understands where WhatsApp fits into the journey.
02
Automatic shipping and tracking updates for customers
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic order cancellation notice with redirection to support
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted audience campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid sending unsegmented mass messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces the need for manual communication
Segmentation improves the relevance of sent messages
Keeping customers informed builds trust even during renovation periods
Segmented communication prevents negative perception of spam
Enhance targeting based on post-reform behavioral data, expand segmented campaigns, and integrate new features for customer support and evaluation.
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