automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Chanchamayo Distributor uses automation and segmentation to improve communication and service.
Summary: The solution helps keep customers informed, reduces manual work for the team, and organizes campaigns by segment, strengthening customer relationships and loyalty.
A feature connected to the client's real routine.
Distribuidora Chanchamayo operates in the distribution of biodegradable products and packaging for local businesses, restaurants, and end consumers in Caracas, offering delivery and pickup options. The business needed to improve communication with its various audiences to keep customers informed and engaged. Enhancing customer relationships through automated and segmented messages, ensuring relevant and efficient communication without spamming.
Automations were set up to welcome new customers, confirm approved orders, and update on shipping status, keeping customers informed throughout the entire purchase journey. Segmentation was applied to send specific messages to different audiences, such as new customers, at-risk customers, and recent buyers, avoiding generic communication.
01
Recupera oportunidades de venda
02
Reduz trabalho manual
03
Mantém clientes informados sobre pedidos e envios
04
Avoids generic communication and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with customers is personalized and relevant, avoiding generic messages and keeping customers informed throughout the entire purchase and delivery process. Implementation of automations for greetings, order confirmation, and shipping updates, combined with segmentation by tags to target specific campaigns to different audiences, optimizing communication and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automated shipping status update
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentação de público por etiquetas para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid irrelevant messages
Automation optimizes service and keeps customers engaged
E-commerce integration facilitates real-time updates
Personalized communication strengthens customer relationships
Expand the use of segmentation for repurchase and review campaigns, as well as explore new automations for post-sale support and customer feedback.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.