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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Efficient automation for engaging and informing exclusive customers

Kiara Privé uses automations to welcome, inform, and confirm orders, ensuring segmented and personalized communication.

Digital products Message automation Segmentation Wix Integration Segmented campaigns Customer relationship

Summary: Reduced manual work, better organization of communications by segment, increased customer engagement, and maintaining exclusivity in communication.

A feature connected to the customer's real workflow.

Kiara Privé offers private meetings and exclusive digital content, focusing on personalized experiences for adults interested in intimate and exclusive moments, combining in-person and digital services. Keep clients informed, welcome new clients, and confirm bookings automatically, ensuring effective and segmented communication.

Welcome message automation for new customers, automatic shipping and tracking updates, plus automatic confirmation of approved orders, all integrated with the Wix system.

01 Automatically greets new customers
02 Mantém clientes informados sobre envio e rastreamento
03 Confirma pedidos de forma automática
04 Avoid generic communication and spam

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure personalized and efficient communication for a discerning audience seeking exclusive experiences, avoiding generic messages and keeping the customer always informed. Implement automations configured via WPP Marketing to welcome, update, and confirm orders, integrated with the Wix system, with tag-based segmentation to direct specific messages.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Atualizacao de envio Confirmacao de pedido Customer segmentation
Welcome for new customers

welcomes new customers with an automatic message

Active automation
Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

automatically confirms approved orders

Active automation

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

01
Automação de boas-vindas para novos clientes The company quickly understands where WhatsApp fits into the journey.
02
Automatic shipping and tracking updates This step keeps service, sales, campaign or support connected to the conversation history.
03
Confirmação automática de pedidos aprovados This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação por etiquetas para públicos distintos This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential for effective communication in exclusive services

Automação reduz trabalho manual e melhora experiência do cliente

Integration with sales platform simplifies order and information management

Expand the use of segmentation for targeted mass campaigns, explore new automations for repurchase and review requests, and enhance integrations for personalized support.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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