Keep the customer informed about shipping and tracking
Active automationAutomation and segmentation to keep customers informed and engaged
Orion Watches uses automation for shipment updates and segmentation for personalized campaigns, avoiding spam and improving communication.
Summary: Reducing manual work in customer communication, increasing satisfaction by keeping customers informed, organizing campaigns by specific segments, and creating an efficient cadence for repurchase.
A feature connected to the client's real routine.
Online store specializing in watches and accessories such as bracelets, chains, earrings, and cases, serving consumers interested in fashion and accessories. The website offers order tracking and free shipping above a certain amount. Keep customers informed about order status and send segmented campaigns to different audiences, avoiding generic communication and spam.
Using automation to send automatic updates on shipping and order tracking, as well as segmentation by tags to separate audiences such as new customers, at-risk customers, inactive, recent buyers, and top customers, enabling targeted campaigns.
01
Keeps customers informed about shipping and tracking
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evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduz trabalho manual na comunicação
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive clear and updated information about their orders, while avoiding sending generic messages that can be perceived as spam. Implement automation for shipping updates to inform customers about order status and tracking, combined with advanced segmentation for mass campaigns, allowing personalized and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends automatic shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
segmentation separates audiences by tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are sent to segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform updates order status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves communication relevance
Automation reduces manual effort and errors
customers value clear and updated information
avoiding spam strengthens customer relationships
Expand the use of automations to include abandoned cart and repurchase messages, as well as explore additional integrations for support and feedback, broadening customer engagement.
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