automatically welcome new customers with message
Active automationSegmented communication for beauty salon clients
Studio Baroni uses automation and segmentation to improve relationships and engagement with its clients.
Summary: Reduction of manual work, improved campaign organization, increased personalization in communication, and strengthening of relationships with different customer profiles.
A feature connected to the client's real routine.
Beauty salon offering services such as manicure, waxing, haircuts and beard grooming, eyebrow design, coloring, and keratin treatment, focused on visual transformation and the well-being of the local Itaigara audience. Improve customer relationships, maintain personalized communication, and automate order confirmations and updates.
Use of automations to welcome new clients, confirm orders, and update on shipments, as well as segmentation by tags to avoid generic communication and spam, sending specific messages to audiences such as new, active, and at-risk clients.
01
personalização da comunicação
02
important message automation
03
segmentation to avoid spam
04
improvement in customer relationships
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and keep clients informed and engaged in a competitive segment, with a variety of services and a demanding local audience. Implementation of automations for welcome messages, order confirmations, and shipping updates, as well as audience segmentation for specific campaigns, ensuring relevant and timely communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
tag-based segmented campaigns for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual effort and improves agility
personalized messages strengthen client bonds
platform integration facilitates campaign management
Expand the use of segmentation for new campaigns, explore incentive messages for repurchase and reviews, and integrate support to further enhance the customer experience.
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