welcomes new customers with an automatic message
Active automationPersonalized communication that keeps customers informed and organizes segmented campaigns
Electrolucena uses automations and segmentation to improve communication, notify about orders, and create repurchase cadence.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates an organized repurchase cadence by segments—ensuring greater relevance in messages sent.
A feature connected to the customer's real workflow.
Electrolucena offers a wide range of home products, including HVAC, televisions, major appliances, computers and technology, with conveniences such as interest-free installments and nationwide shipping, serving residential consumers and families. Improve communication with customers by keeping them informed about their orders and deliveries, and create a repurchase cadence through targeted campaigns.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Campaigns are segmented by tags that separate audiences such as new customers, at-risk, inactive, and recent buyers, avoiding generic communication and spam.
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Personalized and segmented communication
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Message automation for welcome, confirmation and shipping update
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Redução do trabalho manual
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Keeping customers informed
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed across a broad and diverse portfolio, avoiding generic messages that may be perceived as spam, and organize campaigns that meet the specific needs of each audience segment. Implement message automations for welcomes, order confirmations and shipping updates, combined with detailed tag-based segmentation to send targeted campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Automation sends automatic messages to new customers, confirms orders, and provides shipping updates
The company quickly understands where WhatsApp fits into the journey.
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Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
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Campaigns are sent to segmented groups, such as new, at‑risk, and inactive customers
This step keeps service, sales, campaign or support connected to the conversation history.
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Relevant, personalized communication avoids spam and increases engagement
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual effort and keeps customers informed
Personalized messages increase relevance and engagement
Integrating automations with an ecommerce platform streamlines the process
Scale automation usage to encourage first purchases and explore new segmentations for future campaigns, further increasing personalization and customer engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.