automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that strengthen relationships with corporate clients.
Vaishnavi Calendars uses automations and segmented campaigns to optimize sales and service of personalized calendars.
Summary: Operational improvements in communication management, reducing manual effort, increasing customer engagement, and efficiently organizing campaigns by segment.
A feature connected to the client's real routine.
Vaishnavi Calendars is a leading brand in printing customized calendars in Tamil and English, mainly serving stationery stores and companies across India, with a wide variety of designs and premium print quality. Keep customers informed about orders, payments, and shipments, and strengthen relationships through segmented campaigns that avoid generic messages and spam.
Implementation of automations for greetings, shipping updates, pending payment alerts, and order cancellations, combined with segmented mass campaigns for different audiences such as new customers and at-risk clients.
01
Redução do trabalho manual
02
Personalized and segmented communication
03
Keep customers informed about order status.
04
Efficient campaign organization.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage a high volume of orders and maintain clear and personalized communication with different customer profiles, avoiding generic messages perceived as spam. Adoption of the WPP Marketing platform for automating key messages and campaign segmentation, ensuring relevant and timely communication for each audience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, shipping updates, pending payments, and cancellations.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmented mass campaigns for different customer profiles.
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Integração com plataforma Wix para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Sending relevant messages according to customer behavior and status.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation significantly reduces manual effort in customer service.
Segmentation avoids generic communication and increases engagement
Informing the customer improves experience and trust.
Organized campaigns by segment facilitate management and results.
Expand the use of detailed segmentation to include audiences such as recent buyers and inactive customers, in addition to enabling additional automations for order confirmation and repurchase encouragement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.