recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaAbandoned cart recovery with segmentation for personalized messaging
Ma Chérie uses automation to recover customers with abandoned carts, avoiding spam through precise segmentation.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed and engaged, and organizes campaigns by audience segments.
A feature connected to the customer's real workflow.
Ma Chérie Moda Fitness is a fitness fashion brand offering women's and men's sportswear with technology and style, serving exercise enthusiasts and people interested in sportswear fashion. The company has weekly product launches and a strong market presence. Recover customers who started a purchase but did not complete it, avoiding lost opportunities and improving the shopping experience.
The automation sends automated messages to customers who abandoned their cart after a configured time, encouraging them to complete the purchase in a personalized way.
01
Recovery of lost sales
02
Personalized communication
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts without bothering customers with generic or excessive messages. Implementation of abandoned cart recovery automation integrated with the e-commerce platform, with segmentation that enables targeted and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of abandoned carts on the e-commerce platform
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages via WhatsApp after a configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
Customer segmentation for targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Monitoring and adjusting campaigns based on responses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita spam e aumenta relevância
Automação reduz esforço manual e agiliza comunicação
Personalized messages improve engagement
Integração com e-commerce é fundamental para eficiência
Evaluate triggering other automations such as welcome messages, order confirmation and shipping updates to deepen customer relationships.
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