automatically welcome new customers with message
Active automationSegmented communication and automations that value each customer
Lingerie store that uses automation and segmentation to personalize service and keep customers informed.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates reorder cadence, and organizes marketing campaigns by segments, optimizing relationships and reducing manual effort.
A feature connected to the client's real routine.
Essence Moda Íntima is an online store specializing in lingerie, offering products such as baby dolls, lace sets, pajamas, and accessories, with personalized service and shipping throughout Brazil. The focus is on serving women who purchase intimate fashion online. Improving customer relationships through personalized communication, automating contact at key moments of the purchase journey, and segmenting campaigns for specific audiences.
Uses automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Additionally, it conducts mass campaigns segmented by tags that identify groups such as new customers, at risk, inactive, recent buyers, and best customers, avoiding generic communication and spam.
01
Personalized communication
02
Key message automation
03
Audience segmentation for mass campaigns
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, ensuring each communication is relevant to the customer's profile and moment. Implementation of automations for key messages in the customer journey and segmented campaigns that use tags to direct specific communications to different groups, promoting a personalized experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automação de boas-vindas para novos clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Mass campaigns segmented by audience tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Sending specific messages to groups such as new customers, at risk, inactive, and best customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Automation speeds up service and keeps customers informed
Segmented campaigns increase engagement
Personalization is key to success in intimate fashion e-commerce
Expand automations to include reorder and review messages, as well as integrate automated support to further improve the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.