recover customers who started a purchase but didn’t finish
Configured time: 60Segmented communication and automation for a better shopping experience
Ravinee’s Collection uses automations and segmentation to engage customers and optimize online sales.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates more relevant, segmented communication.
A feature connected to the customer's real workflow.
Ravinee’s Collection is an online store based in Trinidad and Tobago offering a wide range of household essentials, including homeware, cleaning products, kitchen, laundry, electronics, and organization. The site is built on the Wix platform and features promotions and free delivery above a certain amount. Improve the shopping experience, recover abandoned sales, and keep customers informed throughout the purchase and delivery process.
Use automations to recover customers who abandoned their cart, automatically confirm orders, and update customers about shipping and tracking. Also use tagging-based segmentation to send specific messages to different audiences, avoiding generic communication and spam.
01
Sales recovery for abandoned cart
02
Confirmação automática de pedidos
03
Continuous updates on shipping and tracking
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and informed throughout the buying journey, recover lost sales opportunities from cart abandonment, and avoid generic communication that may be perceived as spam. Configure active automations for abandoned cart recovery, order confirmation, and shipping updates, combined with smart segmentation that enables sending personalized messages to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Abandoned: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation detects abandoned carts and sends messages to encourage completing the purchase
The company quickly understands where WhatsApp fits into the journey.
02
Approved orders are automatically confirmed by message
This step keeps service, sales, campaign or support connected to the conversation history.
03
Customers receive updates about shipment status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Label-based segmentation enables targeted campaigns for different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation reduces manual effort and improves the customer experience
Segmentation prevents generic communication and increases message relevance
Keeping the customer informed throughout the entire process builds trust and strengthens the relationship
Assess activating new automations, such as welcome messages for new customers, and expand the use of segmented campaigns to further strengthen relationships with different customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.