welcomes new customers with an automatic message
Active automation · with mediaSegmented communications for customers of handcrafted religious items
Sancte Ioseph Store uses automations and segmentation to improve relationships and sales of rosaries and religious accessories.
Summary: Reduced manual work with automated messaging, recovery of sales opportunities, keeping customers informed about orders and payments, creating repurchase cadence, and efficiently organizing campaigns by segment.
A feature connected to the customer's real workflow.
Sancte Ioseph Store is an online shop specializing in handcrafted rosaries made from natural stones, carved religious plaques, and scapulars, serving primarily religious customers and devotees seeking artisanal religious items. Keep customers informed, recover abandoned carts, encourage first-time purchases, and drive repeat purchases with segmented, personalized communication.
Use automation to welcome new customers, request a post-purchase review, recover abandoned carts, encourage the first purchase, trigger repurchase with a coupon, provide shipping updates, remind about pending payments, and confirm orders. Bulk campaigns are sent to audiences segmented by tags, avoiding generic messaging or spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic messages and spam by keeping contact relevant and personalized for different customer profiles, while recovering sales opportunities and encouraging repeat purchases in a specific niche of handcrafted religious articles. Implement WPP Marketing automations for different moments of the customer journey, combined with mass campaigns segmented by tags that identify audiences such as new customers, at‑risk customers, inactive customers, recent buyers and top customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaengages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 7keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
welcome automation for new customers
This step keeps service, sales, campaign or support connected to the conversation history.
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automatic post-purchase review request
This step keeps service, sales, campaign or support connected to the conversation history.
05
recuperação de carrinho abandonado
This step keeps service, sales, campaign or support connected to the conversation history.
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incentivo à primeira compra
This step keeps service, sales, campaign or support connected to the conversation history.
07
repurchase activation with coupon
This step keeps service, sales, campaign or support connected to the conversation history.
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atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
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lembrete de pagamento pendente
This step keeps service, sales, campaign or support connected to the conversation history.
10
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
11
segmentação de público por etiquetas para campanhas em massa
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
importance of segmentation to avoid spam
automation benefits to reduce manual work
value of personalized communication to encourage repurchase
need for e-commerce integration for automatic updates
Enhance segmentations based on purchasing behavior, explore new automations for post-sale support, and expand personalized campaigns to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.