welcomes new customers with an automatic message
Active automationEfficient automation for customer engagement and recovery in a beauty store
Diaan Mayorista uses automations and segmentation to improve communication and online sales of cosmetics.
Summary: Reduced manual work in communication, increased customer engagement, recovery of sales opportunities, and maintenance of a steady flow of personalized relationships.
A feature connected to the customer's real workflow.
Online store selling beauty and personal care products from recognized brands, with shipping nationwide, serving end consumers and aesthetic professionals. Improve customer relationships, increase conversion rate, and recover unfinished sales.
Use automations to send welcome messages to new customers and recover abandoned carts, combined with audience segmentation for targeted campaigns, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Recepção automatizada de novos clientes
03
Segmented and personalized communication
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant, personalized communication for different customer profiles, avoiding generic messages that may be ignored or marked as spam. Implement welcome automations and abandoned cart recovery, with detailed audience segmentation to send targeted campaigns based on customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 15Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers automatically
The company quickly understands where WhatsApp fits into the journey.
02
Automation recovers customers who abandoned their cart after the configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
Campaigns avoid generic or spammy messages, focusing on profiles such as new, inactive, and best customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for relevant and effective communication
Automation reduces manual effort and increases consistency in outreach
Personalized messages drive higher engagement and recover more sales
Integrating an e-commerce platform with automations streamlines the communication flow
Enable additional automations such as shipping updates and order confirmations to expand post-sale support and communication, and explore segmented campaigns to encourage repeat purchases and reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.