automatically welcome new customers with message
Active automationEffective automation to engage and recover customers in Nerd Universe
Nerd Universe uses automations for greetings and cart recovery, ensuring segmented communication and qualified engagement.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces manual work with automated communication, and creates an efficient conversion and loyalty flow.
A feature connected to the client's real routine.
Online store focused on nerd culture-themed shirts, hoodies, and apparel for fans of series, movies, games, and anime in Brazil, aiming to improve customer relationships and increase sales conversion. Welcome new customers with automatic messages and recover customers who abandoned their carts, avoiding generic communication and promoting segmented messages for specific audiences.
Use of automations configured to send welcome messages to new customers and reminders for cart recovery, integrated with the e-commerce platform, with segmentation by tags for differentiated audiences.
01
recuperação de carrinho abandonado
02
recepção personalizada para novos clientes
03
segmented and relevant communication
04
manual work reduction
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Enhance customer engagement and reduce cart abandonment in a themed fashion store, without overloading customers with generic messages or spam. Set up WPP Marketing automations to send personalized welcome and cart recovery messages, with precise segmentation for different audiences, ensuring relevant and timely communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Welcome: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automation recovers customers who abandoned their carts after 60 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic messages and spam
automation intensifies customer relationship
cart recovery is essential to reduce losses
Personalized messages increase engagement and conversion
Expand the use of automations for sending updates, order confirmation, and repurchase incentives, as well as explore segmented campaigns for inactive audiences and at-risk customers.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.