recover customers who started a purchase but didn’t finish
Active automationAutomation for order recovery, confirmation and updates in online pet shop
Mascotas Ya uses automations to recover carts, confirm orders and keep customers informed about shipments.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed, and creates a smoother, more reliable shopping experience.
A feature connected to the customer's real workflow.
Online store specializing in accessories and products for dogs and cats, focused on ease of purchase and free shipping, serving pet owners who seek variety and convenience. Improve the shopping experience, reduce cart abandonment, confirm orders quickly, and keep customers informed about shipping.
Use automations configured to recover customers who did not complete their purchase, automatically confirm approved orders, and send updates about shipping status and tracking.
01
Recovery of lost sales
02
Confirmação automática de pedidos
03
Constant updates on shipping
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment, ensure fast order confirmation, and keep customers informed during shipping to avoid doubts and rework. Implementation of WPP Marketing’s abandoned cart recovery, order confirmation, and shipping update automations, integrated with the e‑commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
The system detects abandoned carts and sends messages to recover the purchase
The company quickly understands where WhatsApp fits into the journey.
02
Approved orders are automatically confirmed to the customer
This step keeps service, sales, campaign or support connected to the conversation history.
03
Customers receive updates about shipment status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation improves operational efficiency
Keeping customers informed reduces questions and support contacts
Integration with e-commerce platform is essential for agility
Segmented communication could be the next step toward greater personalization
Assess the implementation of segmentation in mass campaigns to further personalize communication, increasing engagement across different customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.