recover customers who started a purchase but didn’t finish
Configured time: 60Abandoned cart recovery with precise targeting
Aire Objetos Decorativos uses automation to recover customers who abandon carts, avoiding spam by segmenting with tags.
Summary: Reduction of manual work in customer reactivation, keeping customers informed about their purchases, and increasing efficiency in segmented communication.
A feature connected to the customer's real workflow.
Argentinian online store specializing in decorative items for parties and home decor, offering a wide variety of products, flexible payment options, and free shipping above a certain amount. Recover customers who started a purchase but didn’t complete it, increasing conversion chances without sending generic messages.
Automation configured to send recovery messages 60 minutes after cart abandonment, using tag-based segmentation to avoid spam and ensure relevance.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
avoid generic communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover customers who abandon their cart without overwhelming them with generic messages that may be perceived as spam. Implement abandoned cart recovery automation via WPP Marketing with tag-based segmentation, ensuring targeted and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages 60 minutes after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and increases relevance
automação reduz esforço manual
one-off messages improve the customer experience
Evaluate activating other automations, such as first-purchase incentives, and explore targeted campaigns for different audiences to expand repurchase cadence.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.