notifies customers about cancellations and opens the way for support
Active automation · with mediaSegmented communication that keeps customers engaged and informed
Lineup.capilar uses automations and segmentation to optimize communication and encourage repurchase in hair care.
Summary: Operational improvement in recovering sales opportunities, better organization of campaigns by segment, keeping the customer informed about orders and shipping, as well as creating a repurchase cadence and strengthening reputation through reviews.
A feature connected to the customer's real workflow.
Argentinian online store focused on haircare products and kits for daily routines, serving consumers interested in hair beauty and health. Keep customers informed, recover abandoned carts, encourage first purchases and repeat purchases, and request reviews to strengthen reputation.
Use automations for welcome messages, cart recovery, order confirmation and updates, pending payment, cancellations, and review requests. Segmented mass campaigns by tags avoid generic communication, targeting audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
Abandoned cart recovery
02
Reduce manual work with automations
03
Personalized and segmented communication
04
Customer maintenance informed about orders and shipping
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized communication without overwhelming customers with generic messages, while recovering lost sales and maintaining post-purchase engagement. Implement automations configured for different stages of the customer journey, combined with precise segmentation to send specific and relevant campaigns, reducing manual work and increasing efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 30 · with mediarecover customers who started a purchase but didn’t finish
Configured time: 34 · with mediaengages the customer at the moment they show interest
Active automation · with mediare-engage customers after purchase with return incentives
Configured time: 60 · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Review Request: recurring use
Recent use: Cart Created: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages at strategic moments of the buyer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based targeting to avoid generic messages and spam
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mass campaigns are targeted to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with e-commerce platform for real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
07
Messages cover everything from welcome to post-sale and repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Precise targeting increases message relevance and prevents customer fatigue
Automation reduces manual work and speeds up communication
Requesting a review after purchase strengthens reputation and trust
Combined use of automations and segmented campaigns creates a relationship cadence
Expand use of automations to new customer journeys, test new segmentations and personalizations, and continuously monitor engagement for fine-tuning.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.