recovers customers who started but did not complete a purchase
Configured time: 60Automation and segmentation for efficient engagement in boys' fashion
Arianys Baby uses automations and segmentation to recover carts and remind payments, improving the shopping experience.
Summary: Helps recover sales opportunities, reduces manual work in order follow-up, keeps customers informed about purchase status, and creates an efficient cadence for repeat purchases.
A feature connected to the client's real routine.
Online store specializing in clothing for boys aged 3 to 12 years, focusing on boys' fashion, offering products such as jogger pants, shorts, shirts, and underwear. Recover customers who abandoned their carts and remind them of pending payments to increase conversion and improve the shopping experience.
Automation set up to send personalized messages 60 minutes after cart abandonment and reminders for pending payments, using label segmentation to avoid generic communication.
01
Lost sales recovery
02
Personalized and segmented communication
03
Redução de trabalho manual
04
Improvement in the shopping experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without sending generic or excessive messages, as well as recover lost sales opportunities from abandoned carts and incomplete payments. Implementation of cart recovery automations and pending payment reminders, with label segmentation that allows sending relevant and personalized messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic sending of messages 60 minutes after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
Automatic reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz necessidade de acompanhamento manual
Mensagens personalizadas ajudam na recuperação de vendas
Ecommerce integration is fundamental for efficiency
Expand the use of segmentation for promotional campaigns and explore new automations for customer evaluation and support, further increasing engagement and loyalty.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.