reminds customers about unpaid orders
Active automationIntelligent segmentation and automation for fashion engagement
Star Concept uses WPP Marketing automation and segmentation for personalized communication and payment recovery.
Summary: Helps recover payment opportunities, reduces manual work for the team, keeps customers informed about their orders, and organizes targeted campaigns for greater relevance.
A feature connected to the client's real routine.
Star Concept is an Argentine online store that offers men's and women's fashion clothing and accessories, with conveniences such as interest-free installment payments and free shipping nationwide. Operates on the Nuvemshop platform. Improve customer engagement and recovery through segmented communication and message automation for pending payments.
Uses automation to remind customers about orders with pending payments, as well as segment audiences with tags for specific campaigns, avoiding generic communication or spam.
01
Recovery of pending payments
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication with different customer profiles without generating spam, as well as recover pending payments to improve sales flow. Implementation of pending payment automation and segmentation by tags via WPP Marketing, enabling targeted message sending and automatic reminders.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends reminders to customers with pending payments
The company quickly understands where WhatsApp fits into the journey.
02
Tag segmentation identifies specific groups for campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted communication for new, at-risk, inactive, and best customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta relevância da comunicação
Automation reduces manual effort and improves recovery
Personalized messages prevent brand wear and tear
Integração com plataforma de e-commerce facilita operação
Expand the use of segmentation for repurchase and review campaigns, as well as integrate other automation features for support and post-sale messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.