recover customers who started a purchase but didn’t finish
Active automationCart recovery and payment reminders for fashion store
Clover Store uses automations to recover sales and remind customers about payments, keeping them informed and organizing segmented campaigns.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed and organizes campaigns by segment, promoting relevant communication.
A feature connected to the customer's real workflow.
Online store focused on selling clothing and accessories with promotional offers and bundles, using an integrated ecommerce platform to simplify the shopping and online payment experience. Recover unfinished sales and remind customers about pending payments to increase conversion and improve the customer experience.
Automatic sending of messages to customers who abandoned their cart and to those with pending payments, using tag-based segmentation to avoid generic communication and spam.
01
Abandoned cart recovery
02
Automatic payment reminders
03
Comunicação segmentada e relevante
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and failed payments, keeping customers informed without causing message overload. Implement automations for cart recovery and payment reminders, integrated with the ecommerce platform, with efficient segmentation for targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic identification of abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Sending personalized messages for recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags to prevent spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz esforço manual e melhora eficiência
Timely messages help recover lost sales
Evaluate triggering other automations such as order confirmation and shipping updates to increase customer engagement and satisfaction.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.