asks for a review after the purchase experience
Configured time: 7Segmented communication that enhances the customer experience
Tubass Company uses automation and segmentation to improve relationships with oversize fashion customers.
Summary: Helps recover interaction opportunities, reduces manual work with automated messages, keeps customers informed, and creates cadence for repurchase and review.
A feature connected to the customer's real workflow.
Online store focused on oversize clothing and themed fashion, targeting young and adult audiences interested in pop culture, sports, and casual wear. Operates through an integrated e-commerce platform. Strengthen customer relationships through segmented communication and automation, encouraging reviews and avoiding generic messages.
Use tags to segment audiences such as new customers, at-risk customers, and recent buyers, sending specific and automatic messages, like a review request after the purchase experience.
01
Segmented and personalized communication
02
Reduce manual work through automation
03
Automatic review request
04
Evita envio de mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged without overwhelming them with generic or excessive messages, while encouraging reviews that strengthen the brand reputation. Implement automation to request reviews after purchase and use tag-based segmentation to organize targeted campaigns, ensuring relevant, personalized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Tag-based segmentation to organize distinct audiences
The company quickly understands where WhatsApp fits into the journey.
02
Sending automatic messages after events such as a purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
Review request 7 days after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted campaigns for different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância das mensagens
Automation reduces manual effort and improves communication cadence
Requesting a review at the right moment boosts engagement
Avoiding generic messages prevents brand wear
Expand the use of automations for abandoned cart and repurchase messages, and deepen segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.