recovers customers who started but did not complete a purchase
Configured time: 30Efficient recovery of abandoned carts on Clotex
Clotex uses automation to recover customers who abandon their cart, maintaining segmented and effective communication.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their carts, and contributes to operational increase in conversion.
A feature connected to the client's real routine.
Clotex is an Argentine online store that sells clothes and accessories for men and women, with online payment options and promotions such as discounts and free shipping. It uses the Nuvemshop platform for its e-commerce. Recover customers who started a purchase but did not complete it, increasing conversion and reducing cart abandonment.
Automatic messaging delivery to customers who added products to the cart but did not complete the purchase within a configured timeframe, with personalized communication to rekindle interest.
01
Recovers customers with purchase intent
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Reduz trabalho manual
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Segmented and personalized communication
04
Keeps customers informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduces cart abandonment and increases conversion rate without overloading the team with manual contact efforts. Implements WPP Marketing's abandoned cart recovery automation, configured to send automatic and segmented messages, integrated with Clotex's e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Detects abandoned cart
The company quickly understands where WhatsApp fits into the journey.
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Envia mensagem automática após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integrates with e-commerce platform
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Focuses on customers with genuine purchase intent
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automação reduz esforço manual e aumenta eficiência
Segmented communication avoids spam and improves engagement
Integration with platform facilitates management and results
Evaluate the implementation of segmented campaigns for other audiences, such as new and inactive customers, and explore additional messaging and support resources to enhance relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.