recover customers who started a purchase but didn’t finish
Configured time: 30Efficient recovery of abandoned carts at Clotex
Clotex uses automation to recover customers who abandon their carts, maintaining segmented and effective communication.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their carts, and contributes to an operational increase in conversion.
A feature connected to the customer's real workflow.
Clotex is an Argentine online store that sells clothing and accessories for men and women, offering online payment options and promotions such as discounts and free shipping. It uses the Nuvemshop platform for its e-commerce. Recover customers who started a purchase but didn’t finish, increasing conversion and reducing cart abandonment.
Automatic sending of messages to customers who added products to their cart but did not complete the purchase within a configured time frame, with personalized communication to rekindle their interest.
01
Recover customers with purchase intent
02
Reduz trabalho manual
03
Segmented and personalized communication
04
Keeps customers informed
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and increase conversion rate without overloading your team with manual outreach. Implementation of WPP Marketing's abandoned cart recovery automation, configured to send automated, segmented messages and integrated with Clotex's e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Detect abandoned cart
The company quickly understands where WhatsApp fits into the journey.
02
Envia mensagem automática após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integrates with e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
04
Focus on customers with real purchase intent
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação reduz esforço manual e aumenta eficiência
Segmented communication avoids spam and improves engagement
Platform integration makes management and results easier
Evaluate implementing targeted campaigns for other audiences, such as new and inactive customers, and explore additional messaging and support features to deepen relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.