asks for a review after the purchase experience
Configured time: 7Automation for engagement and support in selling authentic mate
Mates Ramos Europa uses automations to encourage purchases, update shipments, and request reviews, promoting mate culture in Europe.
Summary: Automation helps recover sales opportunities, keeps customers informed and engaged, creates a repurchase cadence, and organizes support efficiently, promoting the mate culture with relevant communication.
A feature connected to the customer's real workflow.
Mates Ramos Europa sells mates made from calabaza and accessories for mate consumption wholesale and retail, with in-house manufacturing and shipping across Europe, targeting consumers and stores that value the traditional Argentine mate culture. Keep customers informed about their orders, encourage first purchases, and request reviews to build trust and engagement with the brand.
Active automation that sends incentive messages at moments of customer interest, real-time updates on shipping and order tracking, and requests reviews after the purchase experience.
01
Atualização automática sobre envio e rastreamento
02
Incentive for the first purchase at the right moment
03
Post-purchase review request
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for customers across Europe, keeping them informed during the purchase and post-purchase process, while encouraging repeat purchases and positive reviews. Implement automations configured to send segmented messages that update customers on order status, drive first-time purchases, and request reviews—reducing manual work and increasing satisfaction.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0keeps the customer informed about shipping and tracking
Configured time: 0How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends incentive message when a customer shows interest
The company quickly understands where WhatsApp fits into the journey.
02
Automatic updates notify order and shipping status
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic message requests review after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmented communication to avoid spam and generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação integrada melhora a experiência do cliente
Relevant communication increases engagement and trust
Keeping customers informed reduces doubts and manual support
Requesting reviews strengthens brand reputation
Expand the use of segmentation for future mass campaigns, targeting audiences such as new customers, inactive customers, and top customers, to avoid generic communication and increase engagement.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.