welcomes new customers with an automatic message
Active automationSegmented communication that values each customer Morandin Pedras
Morandin Pedras uses automations and segmentation to improve customer service and communication.
Summary: Reduced manual work in communications, increased efficiency in support, keeping customers informed and engaged, and organizing campaigns by segments that prioritize customer relationship and experience.
A feature connected to the customer's real workflow.
Morandin Pedras is an established company in the construction materials and stonework segment, with over 14 years of experience and thousands of customers served. The business serves both residential customers and construction companies and renovators, valuing customer satisfaction and relationships. Improve customer relationships through automated and segmented communication, ensuring each audience receives relevant and timely messages while avoiding generic communication or spam.
Use automations to welcome new customers, confirm orders, and provide shipping and tracking updates. Segment audiences with tags to send targeted campaigns tailored to the customer's profile and stage in the purchase cycle.
01
recepciona novos clientes automaticamente
02
confirma pedidos de forma ágil
03
keeps customers informed about shipping and tracking
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized customer service for different customer profiles, avoiding generic messages that may be perceived as spam and keeping customers always informed about their orders and shipments. Implement welcome automations, order confirmation, and shipping updates, combined with intelligent audience segmentation for specific campaigns, using WPP Marketing features integrated with Wix e-commerce.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens para boas-vindas, confirmação e atualização de pedidos
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with e-commerce platform for accurate data
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending personalized messages based on the customer's profile and stage
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents fatigue from generic messages
automation reduces manual effort and increases efficiency
Keeping the customer informed improves experience and trust
technological integration is essential for effective communication
Expand the use of segmentations for repurchase and review campaigns, and explore new automations for support and loyalty while keeping communication relevant and personalized.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.