welcomes new customers with an automatic message
Active automationAutomation and segmentation elevate the experience of fine fragrance customers
Amélie Perfumaria Fina uses automations and segmentation to communicate with customers through personalized messages and keep relationships active.
Summary: Reduce manual work in communications, keep customers informed throughout the buying journey, strengthen relationships with segmented audiences, and create a cadence that encourages repeat purchases.
A feature connected to the customer's real workflow.
Online store specializing in niche and artisanal perfumes aiming to offer a differentiated experience for discerning customers, keeping them informed and engaged throughout the entire buying journey. Create personalized and efficient communication that welcomes new customers, confirms orders, provides shipping updates, and avoids generic messages, strengthening relationships and encouraging repeat purchases.
Use automations configured to send automatic welcome messages, order confirmations, and shipping updates. Tag-based segmentation allows you to target specific campaigns to audiences such as new customers, recent buyers, and inactive customers, avoiding spam and increasing communication relevance.
01
Automatically greets new customers
02
Confirma pedidos sem intervenção manual
03
Keeps customers informed about shipping
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication is relevant and personalized, avoiding generic messages that may be perceived as spam, while keeping customers automatically and efficiently informed about their orders and shipments. Implement WPP Marketing automations for welcomes, order confirmations and shipping updates, combined with tag-based segmentation to send specific messages to distinct audiences, ensuring timely and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação por etiquetas para diferenciar públicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campanhas direcionadas evitam mensagens genéricas
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integração com plataforma de e-commerce para dados em tempo real
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação é fundamental para evitar spam e aumentar relevância
Automation reduces manual effort and improves the customer experience
Timely communication keeps customers engaged and informed
Integration with platform enables real-time automations
Expand targeting to include reactivation campaigns for inactive customers and trial programs, and explore new automations for support and ongoing retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.