recover customers who started a purchase but didn’t finish
Active automationAutomation that keeps customers informed and recovers sales for Trevopack
Trevopack uses automations to confirm orders, update shipping, and recover carts, with segmentation for effective communication.
Summary: Reduced manual work in communication, increased efficiency in order follow-up, higher customer engagement, and maintenance of a steady flow of relevant information for buyers.
A feature connected to the customer's real workflow.
Trevopack Embalagens offers high-quality cardboard boxes for e-commerce, Sedex and Correios, with more than 100 sizes available, primarily serving e-commerce retailers and small merchants who need reliable packaging for shipping. Improve communication with customers, reduce cart abandonment, and keep customers informed about their orders and shipments.
Active message automation for abandoned cart recovery, automatic confirmation of approved orders and continuous shipping status updates, combined with audience segmentation to avoid generic messages and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Constant shipment status updates
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and improve customer relationships through personalized, automated communication, avoiding generic messages that can be ignored or considered spam. Implement cart recovery, order confirmation, and shipping update automations via WPP Marketing, using segmentation to target specific messages to different customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages to customers who abandon carts to encourage completion of purchase
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders keeps the customer informed
This step keeps service, sales, campaign or support connected to the conversation history.
03
Shipping and tracking update is sent automatically to the customer
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentation uses tags to separate audiences and avoid generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and increases the relevance of communications
Automation reduces manual effort and improves the customer experience
Keeping customers informed about order status builds trust
Cart recovery is essential to reduce lost sales
Evaluate reactivating the welcome automation for new customers and explore targeted campaigns to encourage repurchase and product reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.